AARI TARI
Where Tradition Meets Modern Craftsmanship, Creating Stories in Every Stitch.
PROBLEM
Aari Tari, known for its exquisite handcrafted embroidery, faced challenges in distinguishing itself in the saturated ethnic wear market. Despite offering premium aari and zardozi work, the brand struggled to effectively convey its artistry and heritage to a wider audience, including younger customers seeking modern yet traditional styles.
SOLUTION
I developed a vibrant and visually striking social media presence for Aari Tari, focusing on showcasing the meticulous artistry behind their handcrafted embroidery. By sharing exclusive behind-the-scenes content, collaborating with fashion influencers, and featuring real customers wearing the designs, I successfully created a community that not only values the brand's tradition but also resonates with its modern appeal.
47%
INCREASE IN DMS for PRODUCT PRICES
35%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN STORES SALES
